The Scenario
Seeking to transform the fan experience, INDYCAR had fewer than six months to elevate the performance and features of its mobile app.
The Solution
Our customer experience, app development and project management experts created a fully functional mobile application, tested it and made it available for fan downloads before the start of the race 2019 season.
The Results
- Fan engagement soared with real-time race data and media-rich features
- More than 40,000 fans used the app during race weekend—a 36% increase over the year prior
- Fan sessions were lengthened by three minutes versus the prior year
- A great interface led to high ratings in Apple App Store and Google Play
- The app’s success fostered brand recognition and reputation